Product Page Redesign
Atalyé
Atalyé, a cutting-edge fashion and tech brand, is leading the way in sustainable, made-to-measure fashion for women. With the use of 3D body scanning and their own automatic pattern generating software, Atalyé creates bespoke garments in a matter of days. As the brand's customer base and order volume grew over the past year, it became clear that improvements needed to be made to the customer flow and internal processes. As a result of user feedback and internal research, I took on the responsibility of redesigning the product page of the online store, while automating the flow of data between the online store and Atalyé's automatic pattern making software.
Year
2022
Contribution
User Research UX Strategy User / Data Flow Usability Testing A/B Testing
Team
Maud de Boer — UX/UI Design Chander Rajput — Frontend Firdos Aliev — Backend