Product Page Redesign
Year
2022
Contribution
User Research UX Strategy User / Data Flow Usability Testing A/B Testing
Tools
Figma Shopify Calendly
Team
Maud de Boer — UX/UI Design Chander Rajput — Frontend Firdos Aliev — Backend
Challenge
To thoroughly understand the problems, I divided the research phase into two stages: a stakeholder workshop to determine business goals, followed by customer interviews for insights into pain points and website feedback. After writing down the problem statements, I created UX strategies for each level of the business (users, business and product) by taking into account internal and external points to determine the goals and scope of the project.
User Data Flow
To align product and user goals, I created a user data flow to track customer actions and their impact on the business’ backend. By mapping out various scenarios, I facilitated the development of an API that links the storefront to the app. The user flow guided me in determining the necessary screens to create.
Visual Feedback
After conducting usability testing and collaborating with the front-end developer, I discovered that Shopify's limitations affected my previous designs. To address this, I made additional design iterations that incorporated visual feedback points aligned with the theme's styling, resulting in the most effective final design.
Calendly
Due to budget and scope constraints, I selected the free app Calendly for customers to book their scans, as it offered seamless integration and communication options. Now, the team receives automatic notifications whenever a customer requests a scan. I added the Calendly widget to both the product page and customer profile.
Product Tags
